![]() Ipsos Australia has existed since at least 2000, and as of 2022 has offices in Melbourne, Sydney, Brisbane and Perth. In February 2023, it was announced Ipsos had acquired the New York-based business-to-business research company, Xperiti for an undisclosed amount. īen Page became Chief Executive in November 2021, replacing Didier Truchot, the founder, who remained as Chairman. ![]() On 30 October 2018 Ipsos announced that it acquired Synthesio, a Social Intelligence Suite that was named the leading global Social Listening platform by Forrester Research since 2014. In 2011, Ipsos acquired Aegis Group Plc's Synovate division. The expansion continued in Asia, South America and especially in North America (with the purchase of the Canadian company Angus Reid, renamed Ipsos-Reid in 2000). The company also took control of four subsidiaries of NFO Worldwide specializing in the formation of access panels. Then, it participated of the creation of an Internet audience research joint-venture, MMXI Europe, with the majority of shares held by partner Media Matrix and 20 percent by Ipsos. The successful offering enabled Artemis and Amstar to cash out on their investments and also gave Ipsos the possibility to continue its expansion. In 1999, Ipsos was listed on the Paris stock exchange. In 1998 it entered the North American market with the purchase of the American company ASI Market Research. In 1997, Ipsos entered into the South American market with the acquisition of Novaction’s companies in Argentina, Brazil and Mexico. Ipsos took on new investment partners, selling 40 percent of the company to Artemis Group, led by François Pinault, and the Amstar investment fund led by Walter Butler. In the mid-'90s Ipsos was one of the most important research companies in Europe and decided to expand globally. ![]() Truchot and Lech, the major shareholders, retained two-thirds of the company. The first new shareholder was Baring Private Equity. In 1992, the company was opened to private investment to improve its purchasing capital. European expansion ĭuring the 1990s, Ipsos expanded, principally through acquisitions, to Spain, Italy, Germany, the United Kingdom and Central Europe, especially Hungary. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector. By the end of the '80s, it was the fifth largest media research company in France. From then on, it started to perform public opinion researches, another innovative activity in the French market. ![]() It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives.ĭespite the success, the company's profitability remained at modest levels until the arrival of Jean-Marc Lech as co-chairman. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness of billboard advertisements. Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. Ipsos was founded in 1975 by Didier Truchot, who had experience working in the IFOP institute. ![]() As of 2023, Ipsos has offices in 89 countries, employing 19,500 people. In October 2011, Ipsos acquired Synovate, resulting in a Ipsos organization that ranks as the world’s third largest research agency. Since 1990, the Group has created or acquired numerous companies. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999. ( French pronunciation: an acronym of Institut Public de Sondage d'Opinion Secteur) is a multinational market research and consulting firm with headquarters in Paris, France. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |